New Brunswick government to support 180 jobs at new call centreAll Articles
Sears Canada will open a call centre this spring in Edmundston, creating an estimated 180 new jobs. The company is currently on the lookout for new staff to deliver 'wow' experiences. Opportunities NB will contribute $2.2 million through a combination of payroll rebates and loans.
In addition, the Department of Post-Secondary Education, Training and Labour will provide $458,000 through the One Job Pledge initiative, and the Regional Development Corporation will contribute $850,000. The One-Job Pledge is part of the Workforce Expansion Program administered by the Department of Post-Secondary Education, Training and Labour.
"Sears Canada is turning its approach to retail inside out. We are in the process of a major reinvention of our brand and what it means for our customers," said Brandon G. Stranzl, executive chairman, Sears Canada. "We are making significant investments in technology and customer loyalty. Why? Because our customers will always remember how we made them feel, and if we make them feel great, they will become lifetime customers. We will bring amazing products at amazing prices, and when customers use their products or speak with us, whether in person, on the phone, or on email or chat, we want to bring amazing experiences, emotions, stories, and memories to their lives. By creating these emotional connections, we will build lifelong relationships with customers.
"Today we are announcing the creation of a Canadian-domiciled customer loyalty team, creating hundreds of jobs right here in Canada, with 180 announced today, and more in the works," said Stranzl. "The idea is that a local, Canadian-based loyalty team will be able to build strong emotional connections with our customers. So, here is our 'help wanted' message to Edmundston: we are looking for 180 people to deliver 'wow' experiences, create positive emotional connections with our customers, and, in so doing, reinvent and be the stewards of the Sears Canada brand. I want to thank Premier Gallant and Opportunities NB for their help in establishing this centre and I look forward to continuing our positive relationship together."
Positions will include business services agents, team leads, information technology support, human resources personnel, administrative support and managers. Edmundston Mayor Cyrille Simard believes it was the city's skilled, bilingual workforce that helped secure the new call centre. Some people have already been hired and training is underway, he said.
"We are seeing growth in the business services sector as we partner with this well-known national brand," Premier Brian Gallant said in a statement.
"This is a sector that will continue to create jobs for New Brunswickers in all regions of the province and will have a positive impact on our economy."
"Sears Canada's decision to open in New Brunswick speaks directly to the quality of the workforce we have in the province," said Economic Development Minister Francine Landry, who is also the minister responsible for Opportunities NB. "The business services centre sector is expanding in size due to New Brunswick's bilingual workforce and our significant infrastructure and resources."
Sears Canada has one the most extensive retail networks in the country, including 140 corporate stores, 71 Hometown stores, more than 900 online merchandise pick-up locations, and a nationwide repair and service network. The company has more than 17,000 associates offering products and services to millions of Canadians. Sears Canada employs 418 people in New Brunswick through its four full-line stores, four Hometown stores and 22 online merchandise pick-up locations.
New Brunswick's business services centres sector offers career opportunities with some of the world's most-recognized companies, including RBC, TD Insurance, WestJet and Medavie Blue Cross.
Opportunities NB is a Crown corporation that seeks to attract and support opportunities to grow the economy and create jobs. It provides support services for businesses across the province.
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